What first comes to your mind when we say Instagram? You yourself are probably aware of its power and prevalence. About how marketing works on this social network will be written on another occasion. OK, in short…
Instagram has become a leader among social networks both in terms of importance and in terms of traffic, primarily thanks to the concept based on visual content. The mere fact that Instagram has an audience of over a billion users is enough to make marketing on it increasingly appealing for business owners, as well as the perfect platform for presenting your brand.
Furthermore, if you manage to attract 10,000 followers to your Instagram account, you’ll be granted by this app to send people from your stories to your website via the link (swipe up feature), which will give the new dimension to the online presence of your website.
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Let’s Deepen the Instagram-Related Marketing Story
This time, we will deepen the story of marketing and advertising on social networks by reviewing great apps that can take your Instagram profile to a new level if you have mastered the basics of marketing on this platform. And one more good thing: downloading all the following applications is free.
The trend of standalone Instagram marketing apps isn’t new. Such applications have the purpose of doing only one job and are therefore excellent. Their simplicity helps you save time and do tasks well.
The Best Instagram Applications for Digital Marketing
Photo Editing Apps
VSCO
Availability: iOS and Android
The first Instagram application for digital marketing that we’ll mention is the VSCO application. They set a whole new definition of a standalone application. They have become a company that’s still expanding and earning $ 50 million a year.
The application itself has a large number of functions that give you a pleasant experience because, as they say, it’s made by creatives for creatives. You can edit photos however you want using filters, mosaics, or something else. VSCO has set the gold standard in photo editing.
Huji Cam
Availability: iOS and Android
This application has been downloaded over 16 million times, which is amazing. One of the reasons for this may be because it has one extraordinary function – adding old school filters to photos for a vintage look, more precisely for the 90s look. As they say: just like in 1998.
Over
Availability: iOS and Android
You can add text to any photo with Over. Best of all, you can choose from many typographies, styles, and colors. The choice is so, so large.
Layout from Instagram
Availability: iOS and Android
When it comes to making collages with multiple photos, one of the best apps is undoubtedly Layout. This standalone app allows you to add up to 9 photos and create extremely attractive combinations.
Snapseed
Availability: iOS and Android
Snapseed was made by a team from Google, which is noticeable in its professionalism. It contains powerful options and has a different approach to editing itself. Instead of editing an entire photo, Snapseed lets you use brushes to add effects to only specific parts of a photo.
Instagram Apps for Content and Hashtags
Reposter for Instagram
Availability: iOS
One of the most popular categories are applications for reposting (sharing) other people’s content. Of the many such applications, we’ll introduce you to Reposter for Instagram (former Regrammer).
This app will help you post content from your community, share it on your Instagram profile, and give credit to the Instagram account that originally posted that content. With this, the whole process will be easier for you. All that’s up to you after that is to discover the content you’d share and Reposter will do the rest with a subtle label in the corner of the photo.
An alternative to Android is the Repost app.
Hashtag Expert
Availability: iOS
The Hashtag Expert is one of the hashtag selection applications with various suggestive algorithms that help you choose the appropriate hashtags. When you enter the desired hashtag you’ll get a list of suggestions of this application.
It’s up to you to decide which ones to keep and copy them to your Instagram post.
Tagomatic
Availability: iOS and Android
Tagomatic takes up only 11 megabytes of memory and does its job well: it suggests hashtags. All you have to do is type in the word and Tagomatic will give you a number of different options to choose from. It’s especially good at finding the hashtags that are most popular at that moment.
Instagram Video Apps
Boomerang
Availability: iOS and Android
Boomerang has the function of recording a very short video that’s constantly played over and over again (so-called loop) and goes forward, backward, and then forward again.
This effect is like a GIF with the option to play backward. Such recordings are very interesting and creative. You can create them via the Instagram app itself or download a standalone app that allows you to preserve the quality of the shot.
Hyperlapse
Availability: iOS
Hyperlapse allows you to create time-lapse videos. In addition, it includes stabilization options so you can move and edit things without risking video quality.
Clips
Availability: iOS
In addition to the app created by Instagram, there’s another standalone app from Apple called Clips. With it, you can add filters, emojis, stickers, and much more to your videos. And besides, it’s quite easy to use.
Giphy Cam
Availability: iOS and Android
Giphy Cam, from Giphy of course, allows you to capture gifs that work on Instagram as a type of video. You can add stickers and effects to create witty content that will attract followers.
Quik
Availability: iOS and Android
If you use a lot of GoPro shots on your Instagram account, then Quik from GoPro is a lifeline for you and your time spent in editing. It’s great for editing high-quality GoPro videos, and it’s also simple and very useful for editing videos from your phone.
Crop Video Square
Availability: iOS
Just as the name suggests, this app is great for converting non-square videos to the right size for your Instagram post.
For the Android alternative, see the Inshot Video Maker app.
Instagram Analytics Apps
Command
Availability: iOS
Command is a great app to keep track of how your Instagram profile is progressing. One of the best features of this app is the chart that shows you the best time period to post content.
Also, its daily overview of all the most important data for your account is excellent.
Follow Meter
Availability: Android
Another application that doesn’t take up much space while it fulfills what it was created for – it provides you with statistics about your Instagram followers.
In addition, you can get great demographic data that you’d certainly like to have: to see who’s following you, who are your most active followers, and the like.
Instagram Story Apps
Hype Type
Availability: iOS
Hype Type does what its name suggests – it allows you to create animated text and place it on videos or photos. This can be especially noticeable in your Instagram stories. Moving images make people stop and look, and moving text catches the eye even more.
For the Android version, the alternative is the Hype Text application.
Unfold
Availability: iOS and Android
Unfold is one of the best apps for designing Instagram stories. It contains over 150 templates for Instagram stories, plus unique stickers as well as an Unfold camera.
With the help of this application, you can create stunning visuals without the need to possess complete design skills.
StoryArt
Availability: iOS and Android
Here’s another Instagram story design app that comes with a huge number of templates and themes to choose from. Like Unfold, StoryArt is a very well rated app and you’d most likely benefit from it.
Why Use All These Apps?
What was the purpose of this article? To help you understand why some photos just look so damn good. Yes, it probably has to do with the quality of the phone camera and the eye of the photographer but it also pretty much has to do with how it’s edited.
Make an effort to edit photos, it will only take a few minutes but can impact the quality even beyond the best expectations. Even without all those apps mentioned above, just using Instagram’s built-in tools and filters will change things with your photos massively.
And, finally – a heads up: No amount of editing can fix photos if they were taken with poor lighting or bad composition.
