The social networks are our reality. There is almost no person who does not have an account on, at least, one of them. And if there is such a person, he can’t escape from their influence because they are literally everywhere around us. The popularity of social networks is out of question, thanks to our inherited passion for connection with others.
Although the first steps in creating online communication date nearly four decades ago, the real boom happened with the beginning of the new millennia, when well-known Tom Anderson created MySpace, and Zuckerberg invented Facebook. Social media became a kind of evolution in the field of communication.
If you were MySpace user, you can find out here what happen with it https://www.appletoncreative.com/2013/12/19/myspace-what-happened-and-where-is-it-now/.
Companies Figured Out the Importance of Social Media
In recent years, companies have begun to understand the significance and impact of social networks. Those who have recognized this market needs long ago are now leaders in their business fields.
The best ad agency in Spokane claims that it is never too late to “get into the game.” It is crucial not to fit into the cliché so that billions of different contents would not overwhelm you. So, your method of advertising must be unique in some way, and this is a good start to attracting the target audience and achieving business goals.
Since the average user spends a couple of hours on various social networks every day, usually browsing content, it’s up to you to offer customers something that will attract their attention. Check here how much time people spend on each social media per day/year.
Every social network is distinct, although all have a similar goal. Advertising on each social network requires a specific strategy and a detailed plan. Trends are changing at incredible speed, and you have to adapt to them.
Facebook Ads – Grab Your Chance
Facebook is a social network that still holds the primacy on a global scale. Advertising field is on the move from month to month. Variety of opportunities which Facebook increasingly provide makes it one of the best tools to achieve the audience. If you manage to position your ad on this social network, half of the work is already done. When, after a while, you master the skill of advertising on Facebook, you can significantly increase the earnings and results of any business.
Some of the ways to position your ad on Facebook are:
Sidebar ads – Facebook advertise lots of company on its sidebars. This tinny ad space has to be used in the best possible way. Let your banners be distinct, use vibrant colors and catchy slogans. From time to time, give some special offer. People like to shop, but they love discounts too.
News Feed ads – You need to have a Fan page so that the sponsored post looks like it was uploaded by this site. Placing ads in the News Feed is much more efficient, according to CTR (click-through rate).
Placing ad on Facebook can be expensive, but it doesn’t have to. You pay per click, which means the ad budget is up to you. After a defined number of clicks on your banner, the ad is gone while you don’t pay again. If you have quality content, for example, your post leads to some valuable information about the company or product, and not just to the homepage, with small funds you can achieve a lot.
Twitter Advertising – Keep It Short, but Make Your Point
In just 140 characters, you have to convince users to click on your ad and visit your page. It’s not that simple, because it needs to be short and interesting. There’s a rule called 60/40 (, which means you don’t have to write about your product all the time. You can share some research about it, interesting facts and images, or user comments.
The fact is many anonymous people made a brand from their Twitter account. Today they are popularly called influencers, and Twitter and Instagram are the places where you can find them. Who are them and what they do, check here.
Cooperation with these people can help you a lot. It is one paid advertising types, but it’s worth it. Those who follow these profiles barely wait to see the next step of the influencer so anything they advertise will be spotted.
Advertising on Instagram -”A Must” of Today’s Marketing
Advertising on this social network, which is becoming more popular day by day, has become a matter of prestige. Increasing the number of users, offering many different contents, as well as giving some creative ideas for presenting a product or company in the best way, are some of the benefits of Instagram advertising.
The success of your commercial depends on the perception of the target group. Instagram ads must be presented at the right time and with the right message. And you can send your message only by image or short video; the text is negligible on this social network. Since most users of Instagram are young, you must adapt the content of ads to their needs.
For more interesting statistics about Instagram, visit https://www.smartinsights.com/social-media-marketing/instagram-marketing/instagram-statistics/
Another way, which we already mentioned, is to promote products in partnership with influencers. This is not a classic way of advertising but can help a lot in reaching a specific group of potential customers. Maybe someone has never heard of your product but will be interested in after recommendation of an Instagram influencer.
Today, social networks have become an essential need, almost like food and sleep. We use them to do our working assignments, arrange meetings, make exchanges of various contents, get in touch with those who are far from us, and even to find our soulmate. They became an integral part of our lives, and we have to accept this fact. Advertising of products on social media is crucial nowadays, since all other ways of its promotion slowly fall into oblivion.
