If you’re wondering why these three-letter sound so familiar, it is because SEO is an abbreviation that has been thrown around for decades now, but has become extremely popular only during the recent two decades with the changes that Google implements on their algorithms every year. As more and more people begin to understand what SEO or “search engine optimization” is, they have been seeking a way to use it for themselves to try and get ahead of their competition in this rat race world of business and money-making.
The good news is, it can be done. The not so good news is, it takes hard work and time. However, before you get put off with this statement, if you haven’t already hired a professional SEO agency to help you out and are still considering to hire them, we have included a few tips for you to get your in-house team to try today, to see what a difference it makes to your business and the feet that are coming in. To get an overall idea of what it entails click here.
Simply said, it is the process of improving your website, business or personal, to increase its visibility for relevant searches. The better visibility your pages have in Google’s search results (SERP), the more likely you are to harvest your audience’s attention and fascinate prospective and existing customers to your business, leading you to make more sales and ultimately more money.
Did you know that 70% of consumers have stated that a slow website i.e. slow page speeds affect how willing they are to purchase an item from a website? Do we have your attention? Let’s look at a few ways as a business owner, you can benefit from implementing this into your system and reap the benefits in the long run.
Ways to Implement SEO
There are several ways in which anyone can improve their business and below are just a few of them to start implementing today.
1. Improving the User Experience Across the Entire Site. This is possibly one of the most important aspects. As mentioned above, the idea behind this is for google to make the search results for any user’s queries better and improved. If this does not happen then google has failed, but not just that, you as a business owner will have failed too.
The desire to show the best results to all users should be the priority and any site that is not of a high-quality will suffer from this. This is where SEO comes in. Because algorithms get updated every year, the search engine is getting better at finding the sites with the highest qualities versus the weaker ones and the former will always come out on top. Read about this further on their official https://www.google.com/intl/en_uk/search/howsearchworks/algorithms/
So, how do you do this, you make sure it is easy to navigate your website, it has good content, it uses the best-ranked keywords, and is both UI (user interface design) and UX (user experience design) friendly. This means it looks appealing and is easy to use without having to click too many buttons or scroll through too many pages. This can easily be done by any web developer and designer in your team.
2. Create Relevant and Easy to Read Posts and Content Throughout. No one likes to click on a search link and end up in a maze of information that they cannot read, especially when they are looking for a simple explanation for something and need to go through irrelevant or unnecessary information first. They will click off your page and go to the next guy whose blog articles and web page content is simple and straight forward and gives them the answer first-hand.
Good content includes a few aspects. It requires good language, a decent length not too long and not too short, has all the keywords that are pertinent to the business in question, has links to further information, and is simple to understand. As simple as this may sound, compelling content is one thing but error-free grammar and spelling are key.
The text should be placed in shorter paragraphs which are easier to read, and people do not get bored easily. Have a mix of both long and short sentences to keep the reader intrigued. Include things such as sub-headings, bullet points, keep the white space to a minimum. Add images and screenshots where relevant.
3. Increase Your Page Speeds Ten-Fold. Lastly, for the sake of this article, another very important element to consider is a faster website. In a fast-paced world, nowadays people want information at the touch of a button and they want it fast. No one has the patience to wait for the color wheel loading up icon for a few minutes before they can access your website.
To help get people to engage with your business and all the information you have so meticulously put together, Rapid SEO experts advise you to get help and get your website load speeds faster and accelerate the rates of engagement. When someone clicks on a button it should ideally open within 3 seconds. This may sound absurd but the majority of your competitors have already done it.
It takes a bit of tweaking but this is where an expert in the filed comes up, hire someone who knows how to do this and get that faster. If your site takes more than 3 seconds to load, the chances are people will go somewhere else and close the tab with you are on it. If you’re looking to convert prospective buyers or users, this is one thing that will make all the difference. Not only will it improve organic performance but it will also increase conversions.
We hope that these three pointers will get you off on a good start.