Thanks to technological advances, the world keeps evolving and no less so, the world of business and marketing. Every company or business that wants to stay relevant will one way or the other strive to meet customer expectations by making them happy as well as find ways to attract new customers and clients.
There are many different ways by which organizations can do this both traditionally and contemporarily. But with the advent of the internet and high tech devices such as smartphones and computers, as well as the time and ease with which people make transactions online, it makes sense to catch people’s attention where they spend most of their time. You will find some marketing strategies in this article.
For this very reason, a serious business, organization, or company will have an effective online presence through owning a website, using social media platforms, implementing SEO tactics, as well as having online interactions and engagements with customers both returning and potential ones alike.
Of all these methods, implementing search engine optimization for your website is quite important. The reason? You will find this below as you read on.
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What is SEO All About?
SEO involves the set of activities that are carried out on a website with the aim of making it rank high during web searches. This can include using different processes as well as tools like meta-tags, keywords, inbound links, and relevant web content to ensure that the site can easily be located.
Using tools such as HTML, CSS and other developer tools to build the website in a user-friendly and easy to navigate way while strategically placing videos and images all help to enhance a website’s ranking.
The good thing about search engine optimization is that a large percentage of the time, you are not actively searching for the customer, the customer is the one doing the searching. All you need to do is to properly position your website using different tools and strategies at your disposal so that you can be found easily and this is what SEO is about. You can read more on this here https://en.wikipedia.org/wiki/Search_engine_optimization.
Why is it so Important?
To answer this question, let us consider a common daily scenario:-
A potential customer aiming to buy a product or get a service doesn’t know where they can do so. They have a gadget with internet access. They get on the internet and search for what they want using a set of keywords and voila, in a few seconds, they have a page displaying results of links relevant to that keyword.
What happens next is simple and it is a part of human psychology. Over 90% of people do not check out results on the next page and subsequent pages. They start and stop on the first page.
Also, on the first page, research has it that more than 60% of users hardly go past the first link especially when they have found what they are looking for. About 18% will check out the second link while around 11% will consider the third and this decreases as you go down the page.
Now, it goes without saying that if your website is on the second or subsequent pages, the probability of checking is practically non-existent and even if it is on the first page, it needs to rank as high as possible for users to click on it.
What SEO helps to achieve is to direct quality traffic to your website. The more the traffic you have, the better your ranking is and this translates to more customers and ultimately more income.
Implementing SEO in Vancouver
Vancouver is a major city in British Columbia, Canada. It is a densely populated city and a common destination for tourists. It is also an industrial center hosting many businesses and companies in industries such as aerospace, software development, biotechnology, transportation, and the likes.
Many of these businesses want to attract both residents as well as the many tourists that visit the city and they do all they can to achieve this.
As a business in this city, implementing SEO in Vancouver is an important step to doing so. As much as it is tempting to want to do so by yourself, that is, employing staff to work on this, it is more cost-effective to engage professionals and experts to help you implement it.
This is because SEO requires skill, dedication as well as experience. Many organizations are jostling for attention and if SEO is not properly implemented, it will not be effective and this will amount to a waste of time and resources.
Conclusion
Technology has made it easy to transact online and because most people spend their time there, strategies to meet, connect with, and attract them there must be applied to your business. What better way to do this than search engine optimization?