Digital marketing is may be very new term for you but it is the future of marketing. By definition Digital marketing is the way of marketing products and services using digital media such as computers, tablets, mobiles, digital billboards and gaming consoles. Lets go more deep into this term, internet marketing is the major game changer in Digital marketing 90% to 95% share of digital marketing is covered through computers, laptops, tablets and mobiles using internet marketing.
or We can say internet marketing is part of digital marketing. Digital marketing has changed all the ways and methods of traditional marketing. Large number innovations and apps has acquired all the engagement of users (consumers). Now all companies looking forward to use this opportunity of user engagement through internet, social media and entertainment.
As we all know Internet marketing is the best way of advertising and marketing now days. The question may be arising inside you why use and target internet marketing if major part is covered by this. I want to tell you that user behaviour towards digital media is same so all the offerings related to digital platforms is kind of similar to each other.
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Potential of Internet Marketing in Digital Marketing
Internet marketing has huge potential in digital marketing. Search engine marketing (Search engine optimisation and PPC), Social media marketing (Social media optimisation and paid advertising), email marketing, RSS feeds, display marketing, streaming video and audio advertising are the great source of internet marketing.
We all know all the potential of above mentioned mediums of advertising and marketing.
Digital marketing vs traditional marketing
The fundamentals of marketing management will remain same forever though innovations may add some spices. 4 P’s, positioning, target marketing, brand awareness, brand recognition etc. famous terms will remain same only the methods and ways will change in future. Digital marketing has demolished all the hurdles of traditional marketing.
It is the best and most cost effective way now days. Thousands of tools, analytics, reports and online market research has changed traditional marketing a lot.
What is a digital marketing strategy?
A long-term plan for using digital tools to achieve digitally measurable marketing goals is referred to as a digital marketing strategy. It addresses all of your marketing objectives, including growing brand awareness, driving website traffic, and generating leads, as well as increasing sales, improving ROI, and retaining consumers.