Webmasters and SEO folks loosing faith in SEO activities day by day after so many updates from Google. I am going to describe why technical and on page SEO (Search Engine Optimization) is still so important in internet industry. I have discussed many SEO guys who have been working in SEO industry since 2001. Most of them has changed their career in web designing, development and programming. They said that off page SEO and link building doesn’t help because of Penguin update and manual actions by Google.
It is proved that artificial link building and off page SEO tricks will not work in year 2014 and beyond. Natural link building and link bait techniques will surely will work but webmasters and SEOs need to have an eagle eye on incoming links from various websites. Now lets discuss the reasons why on page SEO is still so important for websites.
Search engines will always be required great website and quality content. Webmasters and SEO folks needs to guide search engines to reach that content and website and ensure that website is easily crawled and indexed. SEOs helping search engines to find and indexed great content in the deep web.
Technical On Page SEO Tips
Search Engines Need Fast Food – Your website should be fast enough so that search engines spiders can easily crawl and index your website content and webpages. robots.txt, sitemap.xml, 301 redirection, canonical tags, meta tags are top of the foods which search engines like very much.
Negative SEO and spamming Increasing – Negative SEO increased a lot after Google penguin update and manual actions of Google on link networks. Automated algorithms and manual actions are necessary to overcome SERP’s (Search Engine Result Pages) spamming possibilities. In negative SEO activities bad guys and SEO use unethical practices in which they target competitor website. They spam competitor’s website by using unethical link building practices. So that those website can be caught under penguin and manual penalties. Being an SEO you should be smart enough to keep an eye on those bad link building activities on your client’s website.
Search Engines doesn’t like website errors – Technical optimization is required to avoid possibilities of errors in your website. If your website is error free than Search Engines likes it very much. Avoid unnecessary 404, 503 errors. Your website’s pages should be reachable for search engine spiders so that they can easily crawl and index your content.
Use user friendly rich text and HTML Markups – Do not over optimize webpages but use necessary format of HTML and text for your users. use appropriate headings, bold, italic fonts, alt text, title attribute on image links wherever is applicable. These all On page SEO activities makes perfect food for search engines.