SEO is neither a science nor an exact science. With that said, there are particular strategies when consistently used, increases the likelihood of getting high ranks. Understanding these SEO techniques and strategies means that you will spend time doing things that will drive results. Below are the most effective strategies you need to be using now based on experienced individuals in that field.
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Focus on keywords that are niche specific
One of the changes brought by the update of the Google Hummingbird was searching for the intent behind searches. Google will ensure that it returns all relevant pages based on what you are searching for. Do not make any mistake because keywords are relevant, but when compiling a combination of keywords, you will have to think of what users will enter when searching for services and products. Avoid broad terms and focus on conversational phrases. To know how to research niche specific keyword, check this post, written by Mashum Mollah at Social Media Magazine.
When coming up with the content that will appeal search phrases, you will have to focus on content development that will educate or inform visitors about your services and products. You will have to create content that addresses users that are searching for your brand. You will then make sure that you create content that appeals the searches that have an interest in buying.
Fine tune the URLs of your site
As a result of the algorithm of the search engine, it is now crucial to make sure that the structure of the URL of your site remains streamlined to the maximum. To make sure that you are ranking well, it is imperative to avoid URLs that have long character endings structure. Additionally, work on cleaning up your site through elimination of broken links and 404 errors. In case you possess outbound links, ensure that they are relevant to that page content. Ideally, it is good to have ideal content than many outbound links for purposes of ranking.
Utilizing keyword-relevant, descriptive URLs is an effective strategy for long. Nevertheless, some research indicates that the use of short URLs may lead to high rankings. While there is no advised number of words to include; Google recommends that anything beyond five words will not get credit in ranking. You need to utilize primary keywords within the first words of the URL while keeping the whole URL to five words.
Higher Quality Links
Your website will rank higher if you possess several links from authority sites and not links from lesser-quality sites. While these links are hard to earn, it is an achievable milestone. You can achieve editorial links by writing content and publishing it on other people’s sites. They key to achieving success with these SEO strategies is by focusing on content which is interesting but not promotional.
Links are the best ranking drivers in this business. Google confirmed that they are on top of other ranking factors. Links are more powerful than you think. However, links alone are not enough to change low quality content. In case your content is not competitive or relevant, links will not be helpful to your ranking. Links will only make the difference when your content is on top of others.
Optimize voice search
Conversing with computers was unimaginable until when movies started popularizing the idea. Speaking to machines and having them to work for you is a trend that is getting into the market. This is now a well-known aspect like in online queries case. Programs like cortana, Google now, and Siri are getting popular by day as a result of an improved user interface. Voice search optimization has the ability to increase of your article appearing inside the featured answer box, also called “rich answer” and “direct answer.”
It will also free the user to employ fingers to better use like having morning coffer while going to work. Who enjoys a lot of typing? You need to optimize voice search for your content by incorporating long tail keywords in your website content. You need to add conversational phrases when optimizing conversational voice search. Implement a keyword strategy that can know how people talk and question in real-life situations.
Implement secure encryption for your site
When you follow the recent news from Google, you will know that they said that HTTPS will be considered a ranking signal. This is to mean that sites using secure encryption will get a boost in their ranking. If this method is not familiar to you, it is a method of exchanging info online by use of methods of protecting data being transferred. While it has been announced that HTTPs will be a lightweight signal, there a possibility that it will gain strength in the light of increased concerns of cyber security.