So, why exactly mobiles come AT THE FIRST?
In case of developing ‘a really useful’ portal that would rather bring a company much closer to its customers via the mobile network (in which they are so much active), mobiles do come at first.
Mobile-first strategy is a very useful methodology by which companies design their products or services for the mobile network.
Why is it done?
It’s done to help companies reach out to customers by mobile phones (or similar devices) they use.
So, if it’s about making some good profit, then turning to develop a really effective mobile-first strategy would help a company be more ‘intimate with their consumers (professionally speaking)’…
…and that means good business!
But, be a bit sincere in developing the mobile first strategy in the RIGHT way.
If you do want to sweat through it, then ensure the best outcome, which it can offer you.
The way to do that is to get some advice from this blog.
Let’s read more of it.
Table of Contents
1 Understand Customers…and Their MOBILE HABITS
The heart of any business is the consumers’ or the customers’ needs. Knowing these factors help a business frame their products and services in accordance with the way the consumers want them to be.
Similarly, if you know specific mobile habits, i.e. the usage types and device management, of the consumers, then you may design your mobile first strategy in a more effective way.
It would help your mobile site or app cater to the needs of your customers.
Here are a few of the measures to understand the mobile habits of your consumers in a precise way:
- What kind of a mobile device your customers generally use? Smartphone, Tablet or both?
- What is the percentage of your consumers visiting your mobile site or app?
- What is your consumers’ most favourable ‘content’ accessed via the mobile network?
- What kind of platform your consumers use the most in their mobile devices?
- What special improvements can you make to help your mobile site or app be more engaging?
2 Is Your Strategy Making any Difference?
Find that out!
How?
Why don’t you calculate and make some conclusive sketches on how your ‘more evolved’ mobile first strategy impacts your consumers? Figure out the special factors, which would rather help your Mobile site or app become much interesting and functional than its desktop versions.
3 More Effective Mobile-First Website
A useful mobile-first strategy must result in a more functional and effective mobile site.
Let’s design it in a way so that the users (your consumers of course) meet their specific needs instantly. Let your mobile first strategy makes your mobile website or app more responsive and adaptive to the mobile platform and different types of devices.
4 Boost Your Content Marketing Strategy for MOBILE
Everything has a set of attributes that are suitable only for itself. Similarly, you have got to shape your content marketing strategies in the ‘mobile way’.
It’s not that difficult though. Use videos as one of the major contents used in the mobile content marketing. Add infographics and interesting photographs as well.
Don’t forget to put the headlines that would ‘turn heads’.
Wanna make it more interesting?
Add some exceptional feature to your mobile site or app.
5 Know Your Tools (and How to Use Them)
An artist knows which brush (or a stylus?) to use and how to use it if he or she wants to create a masterpiece!
So, learn about the tools and templates you get in the market. Try to focus on the utility. Consider the privileges you get from these tools and check if your purposes are met. Learn about different HTML, CSS3 and JavaScript Framework and their specific qualities in making a mobile site.
The outcome should qualify your mobile website or app faster than usual. Both the site and the app must also be responsive.
Such a step also helps in improving customer loyalty and purchase decisions.
Also Read, 10 Best Free Android Apps Every Person should Download.
6 You Must Know What Vendor Ecosystem You Will Use
Specialized vendors come with different options that will rather help your mobile first strategy be in the right way.
Understand the platform providers. Check the factors related to your mobile strategy objectives. Find out how well do these strategies gel with the vendor ecosystem.
7 A ‘Local’ Approach
Often mobile searches have been found working in a local area.
According to a study from nothing other than Google, it has been found out that 40% of the searches were all found in the local intent.
So, it’s time to investigate a bit on what your customers are searching LOCALLY.
Map particular localities and use the best of the modern technology to find out about the content people search and what kind of searches they make.
Match your mobile first strategy with the popular demands before launching it.
You’ll definitely get a superb result.
To Conclude: Try to Innovate
Always keep in mind that people like that, which is ‘more than the usual’.
To implement this strategy, all you need to do is to make sure your mobile first strategy is a bit innovative.
With more innovation, there is more customer engagement.
With such an engagement, you help your business to be known.
Ultimately, it helps your business GROW.
Author Bio
Derek Luise is working as a Jr. content writer and blogger with Appzdevelopment. He can be seen blogging about Android development, Ios development and many more.