Its all about keywords searched in search engine’s search box right? Few years back when I was learning SEO, my manager asked me to focus on keyword research. Many SEOs were focused on exact keywords ranking at that time. I was also one of them. And when client complains that he is not getting inquiries, we always said we are working great on your website see your keyword ranking all major keywords are coming on top. And it is all what we do, we are not committed to provide business we just provide SEO work so that your keywords may rank on top position. We all know keyword research is backbone of on page search engine optimization.
But after 1 year later I came to know anatomy of keywords searched by real user. It was time when an author or content writer writes long article approx 2000 words and many images in it. And we were getting approx 40 to 50 visitors on each article per day. And this is all due to long tail and related key phrases searched by real search engine user. And this is what Barry mentioned in his article about long tail died in Google?.
As we know search industry becoming more competitive every day. Everyday many blog authors generating creative and unique articles. Indexing and ranking each portion of content is difficult for search engines too. Because of huge competition and so many updates in Google’s algorithm SEOs not sure about ranking and traffic.
Panda has almost destroyed SEO oriented content marketing. SEO folks claims that they know everything about Google’s panda update. They say that, it is all about bad quality content generated just to gain SEO rankings. But there are still some examples where some good websites and articles websites punished by it.
We all also knows about hummingbird update by Google. It rewrites the query searched by user and provide relevant results. So after Google’s panda and hummingbird update SEO anatomy of long tail keywords disturbed.
We all know that there are many websites which are ranking higher with copied content in SERPs. These websites are getting enough traffic. Search marketers and SEO gurus, web consultants claims good websites ranks higher. They claim that even a few words good quality content ranks higher.
But I want to know it from you guys. Does your small website with original and unique content ranks higher than big websites of low quality content. yes there might be examples but does it work for all in same way?