“Inbound Marketing” is the keyword now days. Everyone is talking about it. Let us start with small introduction. Then I will provide step by step guide about marketer’s favourite thing Inbound Marketing. Yes, it is different and opposite of outbound marketing. In Simple words, Inbound marketing is the right solution/product/service at the right time when your customer actually need it. Digital Marketing is growing in the right direction and improving daily. Inbound marketing attracts qualified customers and builds trust for your business or brand in small budget with high ROI.
Table of Contents
What is Inbound Marketing?
I have already defined it above in simple words. If you like the difficult one, here it is. 😉
“Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.”
Attract >> Convert >> Close >> Delight
Learn Inbound Marketing Step By Step Guide
Building Solid Inbound Marketing Platform – Base is required to build solid platform for inbound marketing. Terms are quite common nothing new but you have to be very serious with these tools.
Search Engine Marketing
Search Engine Optimisation – SEO is the process of improving the visibility of a website or a web page in a web search engine’s result page. SEO is ongoing process and it involves various activities which we have discussed earlier also. SEO takes time to show results. It is an ongoing process that requires time, lots of effort, or some help of a specialist. On page SEO and Off page SEO activities will help in search engine rankings.
Paid Search Marketing or PPC – Paid search marketing or PPC is an scalable form of digital marketing designed to connect your ads with target customers actively seeking what you provide. Because potential customers will see your ads only when they’re looking for the products or services you offer.
Social Media Marketing
Social Media Optimisation – Social media optimisation is the process of promoting your website or webpage on social media. This process includes writing quality headlines, content, image, video and social message so that users can engage more and more with your product, services or brand.
Paid Social Media Campaigning – Process of advertising on social media platforms like Facebook, twitter is called social media campaigning or advertising. This is great way of inbound marketing where customer looking for product or services in social channels.
Email Marketing
Newsletter – When people first think about email marketing. Newsletter comes in mind first because it is best and most effective way of email marketing. You target your real audience who actually subscribed for your website’s content. Email newsletter is an essential structure that supports and strengthens every piece of content you create on your website or blog.
Promotional Email Campaigning – Promotional email campaigning is also kind of art in the digital marketing box of tools. It can drive amazing results if done effectively. There are many specialists and companies which provides promotional email campaigning services.
Display Advertising and Media Buying – This digital inbound marketing strategy is perfect when company is looking for brand awareness and brand building. Hence display adverting is great way of inbound marketing.
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