What anyone who owns a business wants most is to get customers and as much of these customers as possible. One way to do this is by getting more traffic to your business’ website. Website traffic is an indicator and also a driver of the growth of the business. It helps you know how your effective your marketing efforts are, how to improve your SEO activities, generate leads, increase conversations and also gather insights about customers to make better and informed decisions.
You can either drive traffic to your website by paying for ads or using free methods like search engine optimization, digital and social marketing, content marketing etc.
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Ways to Drive Traffic to Your Site
Let’s quickly look at a few ways through which you can drive traffic to your website.
Advertise
You can drive traffic to your website through paid ads. Paid ads can be on social media platforms like Instagram, Facebook, Twitter, LinkedIn, and the likes. You can pay for Google search advertising so your site shows on top of the search results. Paid searches show up first and it is indicated as such. Using retargeted ads and display ads that get placed on relevant websites and social media feeds are also great ways of driving traffic to your site when people click on your ads. You will need to build your brand and adjust your strategies to suit what you want by having specific goals and demography. Also, use high commercial intent keywords in your ads and be sure to track your ads on different platforms and see which one is the most effective in getting traffic to your website. In doing all these, you can also enlist the help of professionals like Traffic Tsunami- digital marketing company.
Create a Google My Business Listing
An optimized Google My Business gets 7x more visits than one that is incomplete. Your listing links to your website so when anyone sees your listing and clicks the link, it goes directly to your website. If your listing provides all the information needed by a potential customer in making a decision, you are likely to be contacted and also get a website visit.
Implement Search Engine Optimization (SEO)
One major thing you can do to increase traffic to your website is ensuring it is fully optimized for search engines. There are several SEO tactics you can implement on your website from writing high-quality content to writing descriptive meta tags for your web pages which appears below your URL in google search results and a lot more. When users know what a page is all about, visitors are more likely to click on your website link and visit. You need to know the tricks and tactics involved in SEO so you can attract the right type of traffic. There are several online resources you can use in learning how to implement SEO.
Become an Expert on a Given Topic
Google search favors websites that are known to be the authority on a subject matter. This status will make your website rank high in google searches. The higher you rank high in the searches, the more traffic you will get to your website. In becoming an expert on a topic, find high-volume and low-competition keywords and write content covering a particular topic people are searching for using these keywords. While doing this, use relevant keywords so that search engines can easily find your articles
Answer Questions on Popular Blogs and Platforms like Quora
Platforms like Quora are great for driving traffic to your site. You simply engage people there by answering questions and also linking the right keywords to content on your site. You can respond to questions people ask and by that means, you establish your authority and generate traffic to your site. Find the right questions to answer as Quora is a user-generated site, many people ask questions every day. Make sure your answers are detailed and also correct.
Build Email List and Start Email Marketing
Each time you post a new content or blog, promote it to your subscribers. You can build your email list by creating gated contents that require email addresses, registration and call to action to read it. Have sign up forms for newsletter included on your webpages. If a visitor gets useful information or enjoy what they read, they will most likely sign up to receive more.
Provide useful and interesting information and also links to your webpages where they can get more info. Do not forget to make your email subject creative and attractive. This determines whether a reader will open it or not.
Focus on Mobile Friendliness
Many users these days spend a lot of their time on their mobile phone so your site must be mobile-friendly. You can use Google’s page insight to check how mobile-friendly your webpages are and if they conform to set standards and guidelines. Also, make sure all your contents and post follow these standards.
For more tips on increasing your website traffic, see this article here.
Conclusion
Asides the above tips, there are several ways of increasing traffic to your website. The more organized you are and as you plan properly, the more likely you are to get suitable results from these methods. Also, do not forget to track all your efforts to know and understand where your best traffic is coming from so you can focus more on those specific methods.
Learn to use Google Analytics and understand how to track clicks and things like conversion rates to see the cost of each sale to you.