SEO community is so badly hit by Google’s anti spam algorithms since 2012. There are number of factors which affects search engine rankings. Read more do you really need a big name/brand to get top ranking in search engines. Here are some hidden secrets to get better ranks.
Few things are clear to get top rank in search engines.
1. Good Quality website
2. Clear Navigation
3. Error Free Website
4. Good Quality Back-links
5. Unique Content
6. Clear Objective of Website not just to rank
We have already discussed this earlier. Nowadays SEO community and top internet marketers talks about trust factor. There is no definition yet for Google named as trust factor. But we can say Trust means good quality website, number of users who visits website repeatedly. There is question trust means big brands? or lots of advertising budget, millions of investment? or something else.
Many of us not clear with trust and ranking factors. Discuss what is your opinion about the same. Many on the web saying Google is trying to kill small businesses. Here is one more question do small business really care ranking? Are they really getting serious business from Search engines?
Small Business Top Ranks on Search Engines – Ranking of small business is good for businesses if user is searching on mobile or desktop for related search query for example restaurants in (locality or city). Pizza in (locality or city) or Bakery in (locality or city). There are various easy ways by which small business can get benefit without getting top rank in search engines. Just join directory or listing directories you will be easily searchable on web or create map listing on bing, google or wikimapia.
Big Businesses or Brands top Ranking – Big businesses does really care ranking in simple words – yes. Even big online brands like Flipkart, Snapdeal, Homeshop18 need search engine ranking. These companies invest millions on advertising and branding.
My Conclusion – No It is not necessary to have big name to get top ranking. Just the hard work on website. Tell us your views.