When you own a business that doesn’t focus on online sales, you will still want to rank among the best in your industry because it can affect you a lot. Everyone owns a smartphone and will probably look on Google for a certain product or service they need. So, if your website is in the top 3 of all searches, there is a high chance they will give you a visit.
Search engine optimization is the way to go but it takes a lot of time and effort to manage it yourself, so hiring a professional agency is the best option. Finding the one that suits your needs can be difficult depending on the market and where and who you want to focus. Doing online research for Decrypted SEO West Palm Beach or the area you are in can give you a few ideas who to hire but there are some tips you should follow before jumping to conclusions.
Set a Goal
People that don’t have a clue about SEO will just hop into it and hire someone to manage their website without any planning. Hiring a reputable agency is something different and they will ask you a few questions and work with you during the process. Sit down with your CEO and set goals you want to achieve. For example, you can tell them that you want people that are searching for a certain term and come from specific groups.
You can boost sales, sign-ups or downloads and for each one of them, there will be a different method they will use. Your goal can also be to push products that have good reviews on top of those with bad reviews. That way, you can boost your brand easier.
When you tell them that your only goal is traffic, it will be very suspicious because it won’t be so beneficial. Another bad thing you shouldn’t focus on is to beat a particular competitor that you don’t like. You might win phrases and keyword competition but that won’t be great for your business. The last thing is not being informed well about the agency and what they can manage.
Using Google as Filter
Something that will be a logical move is to search for an SEO agency on Google and choose one of the top searches. This may sound like a good idea because they are obviously doing a good job when they made to the first page on the search engine. But, that isn’t always the case. They might be good but the best companies just don’t have time to think about ranking when they have too many projects, there is no need to gain too many clients and slow down the work.
Some of them are particularly good at ranking locally but that might not be what your company needs. Focusing to grow their client base means they don’t have enough which can be the result of bad projects. The best way is to do a little bit more digging and analyzing when you find a potential partner. Get more information here: https://newsinfo.atavist.com/how-to-know-if-your-seo-agency-is-helping-you
Ranking Lists
Reviews and rankings can be deceiving especially on top pages that recommend some companies. There are plenty of websites that will review and rank agencies and give an honest opinion which usually isn’t that honest. They are actually contacting SEO companies and offering one of the top places for a yearly fee.
The fee can be from $500 to $50,000 depending on the page and what keywords they rank for. This is a great business opportunity for the site owners but clients suffer the most because they end up hiring someone that isn’t as professional as they should be. There will always be some pages that give honest opinion but you need to know who is the person providing the information.
Secret Method
It’s much easier to find the best firm when you know what scammers like to do. The most popular method they use is to make you believe there is a secret method they will use to make your website the best possible and that you will gain massive traffic. They will tell you that they can get you up to 100,000 visitors within a month without any proof.
Even if they show you the proof, it usually isn’t live, it’s usually an image. The reality is that no one can promise you anything when it comes to ranking because the algorithm is very complex but also simple at the same time. It is complex when you want to figure out what the outcome will be but simple when it comes to making improvements. Google loves when you are working on your page and making it better and they like to reward it.
Be Prepared
Search engine optimization isn’t something that is done in one day, it requires a lot of time to scale. Another obstacle is that Google is constantly updating the algorithm which means that agencies need to follow the changes and do something differently. You also need to be prepared for everything that can happen if you notice a large spike in sales. The last thing you want to happen is to gain unsatisfied customers because you can’t keep up. Read more on this page.
Once you decide who will work on your project, you need to prepare a few questions before the meeting. The first thing you should ask is how they will approach it and what processes they will use to accomplish your goals. Communication is very important here so make sure you are on the same page.
Their past experience in the industry you are at can be a huge advantage if they made good results. Everything from the metrics they use is crucial because they are connected to your business and its future. Always bring someone that has some experience and will understand exactly what they are saying. They might use fancy words an ordinary guy won’t understand so research yourself or bring a friend that has some knowledge.