Google has recently added new features ‘Associations’ in google search console. You can link other google accounts such as Google analytics, google ads, android apps and YouTube etc. You can access this feature by clicking here
What are Associations in Google search console
Association is a connection between a Search Console property, and some other entity in another Google service for example, Google Analytics account, Android app, YouTube channel, or google chrome.
Benefits of Google search console Associations
Google will be giving us more insights, information and more data in Search Console and the associated services. Google said it can “unlock more functionality for your site. Which will be really helpful for webmasters, digital marketers and product managers.
What accounts can be associated in Google search console
Here is a list of the various Google accounts that you can link with associations in google’s search console.
- Google Analytics : View your Search Console data, such as organic search queries, in your Google Analytics property. This feature can also be accessed from Google analytics property settings where you can link existing verified property in Google analytics. This feature will give you detailed in insights in your google analytics account for the organic search queries.
- Google Ads : You can View the paid and organic report in Google Ads.
- YouTube : Link your youtube account to your associated website for YouTube video performance.
- Play Console app: Associations will help to get more insights for App Indexing.
- Actions Console project: Verify your brand and enable cross-platform functionality.
- Chrome Web Store account: Publish apps and extensions to the Chrome Web Store on behalf of your site.