I have noticed new design and features changes in Google local business center. Checkout new Google Places for Business. It is good news for SEOs, now you can claim and verify your client’s local business listing in new dashboard. It has revamped its design and features now all your local business listing pages will be integrated with your local business listing pages. If you own a brand or company you should create a brand or company page in Google Plus.
You can also claim your business listing with the help of Places for Business verification process. This process has similar options as it had earlier
1. Phone Verification
2. Mail Verification
If you have multiple business listed on Google plus you can now manage all your listings in dashboard. You can create multiple Google plus local business listing pages for all businesses. You can also report any problem like wrong address, contact details, business description or any other problem in Places for Business support center.
Your business should be listed on Google Places for Business as it will give following benefits. Google has also introduced new categories in places for business. If you have already verified business on Google. You should edit your business categories. I have noticed some language problems and bugs in Places for business. Make sure your business listing is edited with complete information and details.
Your business will be ranked on keywords related to your business in local searches. Your target audience/customer can reach your business by searching your listing. You will also get SEO benefits from your business listing as mentioned in my previous post about 7 local SEO tips for business.
You will get business and inquiries from your local business listing. If you have local/small business, you can launch Adwords/PPC campaign using your Google plus local business pages.