Is your website SEO optimized? When was the last time you performed an SEO audit? Both online and brick-and-mortar businesses must rely on search engine optimization in order to improve their sales and earn more customers.
SEO agencies provide a long list of services, such as conducting audits, optimizing websites, link building, and devising local strategies. These specialists perform a variety of tests to determine the link quality, page speed, overall performance, and content value. Based on the results, they devise tailored strategies to boost the ranking of their clients. There is a variety of SEO Ireland companies assisting clients in making informed decisions.
These are the most popular search engine optimization services.
Table of Contents
SEO audit
One of the most popular services in Ireland is the SEO audit, whose purpose is to evaluate the performance of websites. Through such audits, search engine optimization specialists figure out the problems and suggest corresponding optimization solutions. Every audit commences with a site crawl in search of potential issues, such as broken links, duplicate content, low-quality page titles, etc.
While performing an audit, professionals place their focus on multiple aspects like the URL structure, links, Meta descriptions, images, content, and website structure. Additionally, they pay special attention to the menu and user-friendliness of the site.
The largest number of audits start with performing a speed test in order to measure the page speed of clients. Websites are supposed to be fast so as to lower bounce rates, as visitors have no patience to wait for ages until the site loads. Page speed is measured on both desktop and mobile versions of the website. The results reveal which elements are to blame for the disappointing speed, while specialists do their best to optimize them and improve the site’s performance.
The structure of sites is the following aspect SEO experts consider as part of the audit. In order for a page to provide an optimal user experience, its structure should be clear and logical. Professionals check whether the navigation menu lists all web pages, as it’s the only way for visitors to find the products and services they need without too much effort.
Content is another crucial factor SEO specialists in Ireland check when performing audits. Businesses have a chance of earning high rankings on search engines only by using relevant and unique content, which is updated regularly. When checking content quality, search engine optimization specialists start by assessing keyword quality. Keywords should be properly targeted and used naturally in articles and other types of content.
Afterward, these experts will check the length of title tags, which should be long enough to describe the purpose of the page. Long title tags aren’t considered relevant by search engines. Also, SEO specialists will check the relevance of Meta tag and alt tag descriptions.
Ultimately, the quality of backlinks is an inseparable part of audits, as it indicates the reputation of websites. The professionals you hire will inspect the reputation of the sites linking to yours, as untrustworthy websites affect your image negatively. The quantity of backlinks is no longer as important as their quality. Also, the links shouldn’t origin from a single page but multiple domains. Visit this URL to learn how to get backlinks to your website.
Website optimization
Another popular type of SEO service in Ireland is website optimization. It refers to the process of making a site attractive by employing a variety of tools and strategies. Search engine optimization specialists make sure the mobile experience on your webpage is properly optimized, as the largest percentage of traffic is mobile.
Moreover, after running a mobile usability test, these professionals detect any existing issues. All pages should be tested on screens of different sizes in order for them to display adequately on every size. SEO experts ensure no pop-ups appear on your webpage when users access it on their mobiles. The content should be visible and easy to read. Nevertheless, the content should be short-form to generate more traffic.
Conducting keyword research is another optimization strategy, as such knowledge is essential for the creation of high-quality content and landing pages. The keywords are supposed to have a worthwhile search volume, which varies in accordance with their intent. They should be relevant to the products and services your business offers to customers.
Furthermore, the competition has to be insignificant in order for your business to have a better chance of high ranking. SEO specialists rely on a large number of tools for keyword exploration. Some of these tools are even used to explore the websites of competitors in search of ideas.
As mentioned above, page speed is of crucial importance in the quality of user experience. An important ranking factor SEO specialists pay close attention to is dwell time. It stands for the number of time visitors spend on your webpage before continuing their search on Google or another search engine. Visitors are likely to leave your website if it takes too long to load, which results in no interaction between individuals and your brand.
The more frequently visitors leave your page without spending too much time, the lower your ranking on Google. The agency you hire will perform a page speed test to identify the loading problems. Some of the most common issues include large image files, a large number of HTTP requests, etc. SEO specialists in Ireland improve the test results by switching to a better-dedicated server, using CDN for scripts and media files, implementing page caching, reducing the number of HTTP requests, and introducing responsive images.
In addition, your site can be optimized for sales by analyzing the behavior of current users. Search engine optimization experts use different tools to figure out how individuals enter your sales funnel, as well as discover what triggers visitors to leave certain pages instead of converting into leads. By using session recordings and exit surveys, these professionals learn more about the interaction of visitors and use this data to improve sales.
Link building
Links are undeniably among the leading ranking factors used by search engines. Their role is almost identical to testimonials, revealing the genuine value and relevance of content. In order for links to aid search engine optimization, they must be of high quality, natural, and helpful. Consequently, link building is one of the essential services SEO agencies in Ireland provide to businesses.
Moreover, link building is actually the practice of acquiring backlinks from other sites to your webpage. The quantity and quality of inbound links are what determines whether a website will be ranked higher on search engines or not. Firstly, SEO professionals determine link quality by estimating the number of users who will convert into prospects.
Afterward, they perform a quality check on the inlinks and outlinks of clients. It’s paramount for inbound links to be high-quality, whereas outbound links not to link to irrelevant pages. The ultimate method they use to assess link quality is to analyze the intent of users when clicking on a particular link that leads to your website.
Following the inspection of link quality, SEO experts devise a link-building strategy to improve the results. For instance, even though organic link building is time-consuming, this method provides valuable links that competitors have no chance of replicating.
Editorial links are another useful strategy, but these occur only when bloggers or journalists take the initiative of creating an article that links to one’s site. The reason behind such action is their amazement with your business and the products you offer on the market.
Guest blogging is a remarkably useful strategy as long as it’s implemented properly. The articles are not only supposed to be created for the purpose of containing a link but also for providing valuable content. The main intent of guest blogging should always be reaching a wider audience and improving brand awareness.
Local SEO
Another service plenty of brick-and-mortar businesses seek from SEO agencies is local search engine optimization. This service is vital for enhancing search engine visibility for local businesses in order to make them more popular in a given local area. The first thing SEO specialists do is create a Google My Business account on behalf of their clients. The account is supposed to contain up-to-date information, your company logo, operation hours, available payment methods, and images.
It’s vital for customers to be encouraged to review your company, as well as for you to respond to their reviews. Professionals will do everything in their power to stimulate customers to leave reviews by sending post-purchase emails.
Given the recent popularity of voice search, such optimization is of tremendous importance for local SEO. Also, search engine optimization professionals will make sure your content is based on local events, stories, and activities. These experts use local keywords designed for targeting a particular region. They include some hotspots and landmarks of the region in the content as well.
Final word
These services are a must for every business looking to boost its sales.
Hire the right experts!