Digital marketing is the latest term for marketing of products and services using internet and digital technologies. Combining and optimising marketing strategies using digital channels and leveraging benefits of internet marketing makes “Digital Marketing” more important for any business.
Table of Contents
Digital Marketing Guide Index
1. What is Digital Marketing
2. Inbound marketing
3. Outbound Marketing
4. Search Engine Optimisation
5. Search Engine Marketing
6. Social Media Optimisation
7. Social Media Marketing
8. Email Marketing
9. Display Advertising and Branding
What is Digital Marketing
“Digital Marketing is latest term of marketing which combines all efforts of Internet Marketing using digital channels such as search engines, social media, mobile and digital display devices connected through internet.”
You can find different definitions of digital marketing but understanding it’s objective is very important. Once you define your digital marketing objectives, then only you can find better way to utilise its potential. You can find a lot of content at various places related to digital marketing. But my objective is to provide a simple and step by step guide. SO that you can understand it in better way apply it effectively for your business.
Inbound Marketing
Inbound marketing is new marketing strategy which relies on earning people’s interest. Inbound marketing tactics focuses on creating and implementing quality content marketing that pulls people toward products or services. Inbound marketing practices attract customer’s traffic naturally that you can then convert, close, and delight over time.
Inbound marketing is all about – Attract >> Convert >> Close >> Retain
Inbound Marketing Channels are – Website, SEO, Blogs, Social Media, Content Marketing
Outbound Marketing
Outbound marketing is an old marketing practices which relies on push strategy. Companies pushes its products and services using different outbound channels such as Telemarketing, direct mail, display boards and hordings etc.
The irony is that, companies are still investing 90% of their budget on Outbound marketing. While Inbound marketing is clear winner in ROI.
Search Engine Optimisation
Search engine optimization is the process of making your website and web pages avilable for search engine indexing. So whenever any search engine user search any keyword related to your website, then search engine may display your website in their search result pages.
Search Engine Marketing
Search engine marketing is a form of digital marketing that involves the promotion of websites by increasing their visibility in search engine results through paid advertising such as PPC (Pay per click). Which is one of the productive revenue model of Google.
Social Media Optimisation
Social Media Optimization is form of inbound digital marketing in which marketers connect and engage their customer’s throgh social media channels such as facebook, twitter and google plus.
Social Media Marketing
Social media marketing is form of paid promotion on social media websites. It is a form of digital marketing that involves creating and sharing content on social media websites for advertising and promotion of products and services. Social media marketing includes activities like posting messages and image, infographics, videos, and other content that drives audience engagement, as well as paid social media advertising.
Email Marketing
Email marketing is also part of digital marketingand very important form of promotion and advertising. Email marketing invloves different forms of marketing strategies such as Push (Interruption-based ), Pull (Permission-based). Mass email marketing is form of outbound digital marketing. Sending emails to subscribers is form of pull marketing strategy or Permission-based marketing strategy.
Display Advertising and Branding
Display advertising is advertising on websites. Companies uses this strategy for creating brand positioning. It includes many different formats and contains items such as text, images, flash, video, and audio.
Latest Digital Marketing Strategies and Trends
The below strategies and trends are latest in the field of digital marketing. Companies are investing a lot of efforts in below fields. . >> Best Digital Marketing Courses for Marketing Professionals
Content Marketing
Content marketing is a digital marketing approach for creating and distributing valuable, relevant, and consistent content to attract and retain customers. Marketers can save cost, increase sales and improve customer retention and loyalty.
Website Optimisation
Website Optimisation became very important form of latest digital marketing trends. In today’s world your website should not only SEO compatible but also fast and beautiful to have better customer and user experience.
Mobile Marketing
Mobile marketing is latest marketing technique and growing rapidly. Mobile apps development, responsive websites, AMP pages are hot topics and trends for mobile marketing.
Social Engagement and Reputation
For businesses, social channels are noisy and jam-packed place to try and build brand awareness. Social engagement of brands plays an important role in digital marketing strategy. It is very difficult for brands to retain and delight their customers.
Conversion Optimisation
It is my favourite part because it involves a lot of analysis. Analytics, web analytics plays an important role here. It is very difficult to achieve 100% of objectives through conversion optimisation there is always a room for improvement.