As you all know digital marketing is the future of marketing and advertising for businesses. We will discuss few best digital marketing strategies and courses for them. In the previous post we have described what is digital marketing and what topics are covered under digital marketing sphere.
Let me give short recap of digital marketing. Digital marketing is growing trend and include basics of traditional marketing and advertising. There are 2 types of digital marketing exists, one is pull and other is push.
Pull Digital Marketing – Pull digital marketing includes strategies which attract new customers who are seeking information, products and services using digital medium. Pull digital marketing includes SEO (search engine optimization), display advertising, websites and blogs. For example user searches anything on search engines and he/she clicks on webpage displayed on SERP’s (Search Engine Result Pages).
Push Digital Marketing – Push digital marketing contains strategies which pushes user/customer’s interest in advertisements. There are following types of push digital marketing strategies like email marketing, advertisement on steaming videos and audios. For Example User is viewing some entertaining video on Youtube, Vimeo or yahoo user has to watch advertisement before that.
Digital Marketing includes many marketing concepts with online marketing strategies. Before you go into details of digital marketing courses you should be aware of different digital marketing strategies. Although main concept of advertising in marketing is positioning your brands/products in the mind of customer. And for brands recalling and maintaining brand values in the mind of customers which includes new customer acquisition.
7 Basic and Advanced Digital Marketing Strategies Before you Start any Course
SEO (Search Engine Optimization) – Search engine optimization is to follow search engine and webmaster guidelines so that your website may appear in SERP’s for specific query related to the website. SEO includes on page and off page optimization techniques.
PPC and Display Advertising – PPC is growing day by day, PPC or pay per click is the basic of search engine marketing. Now you can also manage display advertising and placement on different website using Google Adwords – A leading PPC business model of Google.
Social Media Marketing – Social media marketing includes advertisement and engagement of existing customers and new customers using social media websites like Facebook, Twitter, Google Plus and Linkedin.
Email Marketing – Email marketing is also very good online marketing strategy which can be done in both ways Push and Pull. In pull email marketing strategy blog/website offer users for subscribing for newsletters and feeds. Like at SoniSEO.com we offer Blog Feed so that you may read new posts in your email.
Ads/Creatives Design and Development – Ad creatives design and development includes the base of online advertisement. Your brand positioning and branding is based on creatives and ads used in digital marketing.
Games and Apps Development – In the latest web trends games and apps development is growing day by day. In the recent 2-3 years smartphones usage increased drastically you can check the figure of smartphone users info-graphic here at SoniSEO.com.
Analytics and Reporting – Analytics and reporting is advanced segment of digital marketing in which you can check the reports and success of your digital marketing campaigns. know more about Google analytics here.
Right now Google offers 2 digital marketing courses one for Google Analytics IQ Test and other for Google Digital Marketing course.