Find latest google analytics interview questions and answers. It is always better to prepare yourself before attending an interview. You can mentally prepare google analytics answers for your interview. If you want to gain expertise in google analytics learn this top Google analytics interview questions and answers guide to understand the depth of Google analytics in digital marketing.
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Basic Google Analytics Questions and Answers
Here are some basic interview questions and answers to start with.
What is Google Analytics and Tell me something about it?
Google Analytics is a free online analytics service from Google that allows you to track and evaluate your website’s performance.
With the use of a tracking code, Google Analytics collects numerous behaviours of visitors when they visit your site, such as user engagement, visitor flow, number of conversions, and variables such as age, gender, and hobbies.
Google Analytics collects data in a variety of ways, including at the user, session, pageview, and event levels.
The tool’s main goal is to assist you in making decisions that will increase the site’s performance and income.
What are the most important advantages of Google Analytics?
Google Analytics is mostly used for the following purposes:
- Consumer behaviour analysis assists you in determining where your visitors are coming from.
- Improve your marketing channels depending on the information you’ve gathered.
- Examine your options and see what works best for you.
- Increase the number of conversions.
What Is Conversion And How Will You Track Conversions in Google Analytics?
Conversions occur when set objectives are met, resulting in a return on investment for the company. In other words, conversion occurs when a user completes a desired activity on the website. Filling out a form, purchasing a goods, and so forth. We can set up Conversion tracking in Google Analytics using Goals.
What Is A Session?
When a person views a website, a session is initiated, which can last up to 30 minutes if no action is taken. If you change your source, analytics will start a new session. When a user comes via organic results, one session is established; if the same user comes from PPC, a second session is initiated.
What is event in Google Analytics?
An event is collecting the interaction with the web page or screen load.
Few examples of events are:
- Click
- Gadgets
- Downloads
- Flash elements
- Video plays etc.
What Is KPI In Google Analytics?
The acronym KPI stands for Key Performance Indicators. These metrics assist businesses in analysing their websites in light of their business goals. Users, Sessions, Average Time, Bounce Rate, Conversion Rate, and so on are examples of KPIs.
What Are Segments In GA?
Segments in GA are used to define the subset of data in overall data. For example we can create a segment for organic, paid traffic etc.
What Are Goals And How Many Goals Can We Create In Google Analytics?
A goal is a completed user activity, often known as a conversion, that adds to your company’s success. Each web site can only have 20 goals.
What is Benchmarking?
This metric allows us to compare our data to market-aggregated data from comparable industries who anonymously provide data.
What is Bounce Rate in GA?
The bounce rate is the percentage of users who leaves a website without accessing any further pages. A higher bounce rate is bad for a website since it means people aren’t interested in it.
What Is Funnel In Goals?
A funnel is a set of pages that are intended to be visited in order to reach the goal’s destination page. Consider what an e-commerce website funnel would look like. In Google Analytics, there is a restriction of 20 funnel pages.