There are so many choices of marketing automation tools available. Most of the companies find it difficult to choose best marketing automation tool. It is very difficult to understand the differences between the marketing automation software and industry landscape.
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Marketo
Marketo is Saas based marketing automation tool owned by Adobe. It is built to automate and measure marketing engagement, tasks and workflows. Marketo software provides B2B and B2C marketers target conversions. This software is perfect marketing automation tool to execute automated, personalized marketing campaigns across multiple digital channels.
Marketo Features
- Lead Management
- Lead Nurturing
- Lead Scoring
- Bi-directional CRM synching
- Email Marketing
- Consumer Marketing
- Website Personalization
- Web Activity Tracking
- Customer Base Marketing
- Mobile Marketing
- Search Engine Optimization
- Social Marketing
- CRM Integration
- Campaign Dashboards and Reports
- Marketing Calendar
- Digital Ads
- Program and Campaign Analysis
- Anonymous Retargeting
- Opportunity Influence Modeler
- Advanced Report Builder
- Revenue Attribution
Hubspot
The most interesting part of HubSpot is customer lifecycle stages from subscriber to evangelist. There are 4 main products, marketing hub, sales hub, service hub, CMS hub. You can also use its CRM as free. HubSpot is one of the most popular choice of marketers all across the globe.
ActiveCampaign
ActiveCampaign’s category-defining Customer Experience Automation Platform helps businesses build meaningful connections with their target customers. This tool gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
Eloqua
Marketers can create more digital marketing and sales activities and manage cross-channel B2B marketing campaigns. You can nurture more leads across each stage of the buying process with the help of this marketing automation software. A best-in-class B2B marketing automation solution, Oracle Eloqua Marketing Automation offers campaign design, advanced lead scoring, real-time firmographic data, and integrated sales tools
Customer.io
Customer.io helps to trigger email, push, SMS, web-hooks. Marketers can gain control over behavioural data to personalize customer communication and drive. Customer.io is an automated messaging platform for experienced marketers who want more control and flexibility to design and send data-driven automated emails, push notifications, and SMS messages.
ExactTarget/Pardot
ExactTarget/Pardot is leading marketing automation tool of salesforce. Pardot provides a complete solution that helps marketers create meaningful connections, generate more leads, and empower sales to gain more customers. Marketers can generate more leads and move them quickly through the pipeline.
Constant Contact
With Constant Contact, marketers can create effective email marketing and other online marketing campaigns to meet business objectives. Hundreds of ecommerce brands partner with Constant Contact. This marketing automation software easily integrated with top ecommerce platforms like Shopify, Magento, and BigCommerce. This A.I.-powered ecommerce marketing automation platform and expert support can take your emails to a whole new level.