Warning! The SEO firm that you may have hired may be hurting your business.
Many small business owners may not agree with this. However, when they place all their trust in an agency, they might end up being destroyed by Google itself. Why? Because of black SEO practices and techniques that are prohibited.
Every legitimate entrepreneur may spend hundreds or thousands of dollars trying to reach the higher ranks. In the end, they found out the sad reality that they were scammed.
Agencies such as NTA Digital would never want this to happen to you. After all, big companies have their names on the line. They do not wish to ruin their reputation, waste both of your time, and money only to have a ruined site in the end.
Is my SEO Agency Trustworthy?
So, you heard all about SEO, and you hired one. Then, what? Are you going to trust them and leave them to do their jobs, then expect your rankings to skyrocket?
Well, No.
What you can do is find out how they do things, especially in the first months of the contract. When you know the ways on how they do their work, there will be a lesser chance that they are harming your website. Here are some red flags that you should watch out. You can find more red flags when you click here.
1. No Blueprint, Steps, and Progress
Your agency does not have anything to show to you. This is not just the result of rankings. What you should be aiming for is to find out whether the agency does actual SEO practices.
You should not sweat or think about the rankings for three or even four months of working that will not show the results that you are hoping to see.
But if the company asks for money at the start, then that dollars should go to something. You have all the right to ask for the deliverables and the products.
Some of the things that the right SEO Agency can provide you with on the first few months are the following:
- Audit of the website
- Link profile analysis
- Content that is optimized
- Guest posts
These are just examples and they might be different with each company. Regardless, you still need to find out whether they are doing anything at all. They are doing something if they can show you proof and progress of their work.
2. They Don’t Ask Questions
Agencies are established to know stuff about YOUR business. They need to identify the stuff where your business needs to improve. They might ask you the following questions and required information at the start of your working relationship:
- Admin access to your content management system
- They should be able to view your Google Analytics Tool
- They can visit your Google Webmaster Tools
- They can access your social media accounts
- They need keywords
- They want full reports for penalties or past audit
If they don’t ask for any information or are not interested in anything about your business, then you might have picked the wrong company. They might just add backlinks to their spammy sites. When they don’t ask for any access, there’s a good chance that you will get harmed with their actions.
3. No Improvements or Suggestions
When you don’t get any feedback or suggestions for improvement, then it’s the best time to get suspicious. They might come up with something to ruin the business, or they will do nothing at all.
Most of the untrustworthy ones will just do spammy backlinks where you will get penalized. You can know more about backlinks here: https://www.entrepreneur.com/article/247984. Most of them are hoping to get results with little effort. They are not interested in their clients at all. What they will do is to make you hope for the best, but it will never come.
When You Find the Right One
Identifying suspicious agencies at the start of your contract is a must. You need to work with legitimate ones so that you can get results with your investment. The right ones will treat you as a partner. They will ask questions about what you want, they will show you how they work, and they deliver results. They identify some parts of your site that needs recommendations. They will make your website have faster loading times, clean user-interface, and friendly to visitors. You can contact several agencies today and see what they have to offer.